There’s one lender on Facebook who I haven’t blocked.  He does talk about mortgages about once every two weeks to once a month like this,

Hey Facebookers….rates are starting to move north, don’t miss your chance to lock in a low rate on a refinance or purchase. Contact me with details!

But he also talks about other things like his car breaking down or family picture day.  It’s the real him who happens to work with lending.  On my own Facebook site, I don’t talk about real estate a lot.  Yes, I do discuss it like anyone else would talk about their own jobs, but I don’t hammer people over the head with it.  I want to be sincere.  I want my Facebook friends to be my real friends, not just viewed as clients or customers.  I fear that I’m too casual, though. I need to listen more to the real social networking experts. Whether you’re a lender, a real estate agent, or just someone who offers a product or service, Sarah Dopp’s advice is good.

1) make sure that EVERY SINGLE THING you put out to the world supports that lovable, human image that you have of yourself.

2) make sure whatever you say is put into words that you would actually say out loud to another human being in person.

If it doesn’t pass those tests, don’t write it.

I’ll cheer to that!  Be careful with how you market yourself on social networks.  People are watching, listening.  And then they may not.